Build Your Real Estate Brand on Your Own Website
Cultivating a strong personal brand is a fundamental step in building a successful real estate career. Your real estate brand is a combination of tangible and intangible elements that impress your level of professionalism and competence upon prospective clients. In short, your brand is what sets you apart from the sea of industry competitors in the local market.
For Houston, that equates to tens of thousands of agents and brokers trying to capture the attention of current and would-be property owners. To rank among the top-producers, you’ve got to create a brand that stands out.
Seth Price, the VP of Industry Relations at Placester, lists a digital footprint as one of the necessary actions in building an irresistible real estate brand. He states, “This starts with a website – plain and simple.”
Your real estate website can be used to:
- Reflect your professional image
- Convey your qualifications
- Educate consumers
- Position yourself as an authority
- Capture leads
- Display listings
- Build your network
- And more
A Forbes article shares that “the more extensive your site is, the better impression you’ll make – and reaching more people means more connections, opportunities, and so forth.”
Don’t be content with just occupying one or more web pages versus having your own website. What’s the difference? Web pages exist on someone else’s website. This could be your profile page on a REALTOR® association’s website or a designated space within a brokerage site. These pages are an added benefit of your affiliation with those companies, but they don’t have to be your primary digital home. The difference is ownership.
No one should understand this concept more than professionals in the real estate industry. The benefits of physical homeownership include planting roots, building equity, and becoming part of a community. These same ideals can be stretched to the idea of owning your own digital property. Having your own website shows prospects that you are established, or firmly “rooted” in your real estate career, elevates your brand equity over time, and enables you to grow your online community around your primary Internet location.
Price adds that your real estate website is “your home on the web, the hub of content you create, and a destination for each and every member of the network you’re building.”
Elevate your real estate brand with a professional website. We will customize the design, write the page content, and keep your site updated and secure with ongoing maintenance. Get started today by registering for a free consultation.